Automattic off the rails

Either Matt Mullenweg's screws have fallen off or I deeply overestimated how sensible a person I thought he was. On October 3, Mullenweg wrote on his blog that Automattic had offered those of its employees who disagreed with his actions vis-à-vis WP Engine a buyout and that 8.4% of the company's workforce took it. He wrote that he and Automattic (one and the same, really) wanted to make the buyout as enticing as possible, fixing the severance pay at $30,000 (Rs 25 lakh) or six months' salary, whichever is higher. Excerpt:

159 people took the offer, 8.4% of the company, the other 91.6% gave up $126M of potential severance to stay! … It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit. However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay.

I'm sure he knows no group of people turned down $126M to stay, each individual in this mass simply turned down "$30,000 or six months of salary, whichever is higher" to stay. They decided that way because they agreed with him, didn't disagree with him strongly enough, needed to have a job beyond six months or some other reason. Similarly the 159 that took the buyout decided to leave because they disagreed strongly enough with him, because they needed the money or some other reason.

But no: for Mullenweg, it must be about him. In fact he's convinced he's still in the right, and that all those people who Automattic did so because the messaging from WP Engine and its principal investor got to them, not because Mullenweg is toying with them.

Silver Lake and WP Engine’s attacks on me and Automattic, while spurious, have been effective. It became clear a good chunk of my Automattic colleagues disagreed with me and our actions.

We also know Mullenweg has been carefully moderating his blog's comments section to allow only those comments that are favourable to him and his worldview. All bloggers whose blogs have comments sections do this. But the public response to the ongoing Mullenweg v. WP Engine saga has been strongly polarising, so much so that the comments Mullenweg has been letting through are just gushing. Mullenweg also said during a recent talk-show that the criticism has been getting to him — but evidently not in a way that makes him reconsider his words and actions. And the comments that he's been approving on his blog open windows into his internal narrative. This one under the post about the buyout caught my eye:

I see that twitter is treating this story as some sort of apocalypse for A8C and and don’t get it why. You shouldn’t collaborate with those who aren’t interested in working with you. Instead, you definitely want to team up with those who chose not to hit the piñata and decided to focus on the band at the candy factory.

Mullenweg wrote he called the buyout an "Alignment Offer". At least one Automattic employee who decided to stay has spun the buyout as "financial freedom" for dissenters to "stand by their choice". The irony of an echo chamber in this place, at this time, is too much to bear: WordPress was started and existed for a long time as a tool that people could use to publish themselves online, to converse with people around the planet, discover new perspectives, and ultimately change others' minds or their own. Mullenweg's September 21 post on WordPress.org was concerned with the hosting provider's decision to disable users' ability to track post revisions. He wrote there:

WordPress is a content management system, and the content is sacred.

Content is sacred because of its potency (although "sacred" isn't the word I'd use). The ideas in the heads of the people who will soon leave Automattic are 'content' in this way too. When in 2022 WordPress.com (which Automattic owns) consolidated its multiple subscription plans to a single "Pro" plan, I wrote a post critiquing the move and it stayed at the front page of Hacker News for almost a day. It drew so much attention — and agreement as well as disagreement — that then WordPress.com CEO Dave Martin responded to say, among other things, "Your content isn't going anywhere." This was laudable because it's important for content to be able to hang around.

In fact, let's assume a bunch of people at Automattic disagreed with Mullenweg. His response was to entice them to leave with a supposedly lucrative offer on their way out rather than engage with their disagreement, attempt to change their minds and/or his own, and from here take Automattic to a new position of strength. All good organisations contend with disagreement; those that are able to do so without altogether sundering employer-employee relations likelier than not emerge the better for it. Those that can't or won't are signalling they can only work if an important human degree of freedom is muted.